Badoo has been around since 2006, making it older than Tinder, but you probably haven't heard much about it unless you've traveled internationally.
You're tired of swiping through the same faces on Tinder and Bumble, wondering if there's a better app that actually works for meeting people without feeling like a second job.
Section 01What Makes Badoo Different
Badoo is massive globally with over 400 million users, but it has a fraction of that in the US. The app combines dating app swiping with social discovery features, letting you browse profiles based on location, shared interests, or people you've crossed paths with in real life. It's somewhere between Tinder's swipe-heavy approach and a social network.
The app's biggest strength is its international user base. If you travel frequently or live in a city with lots of international visitors, you'll find way more active users than on US-focused apps. The downside? If you're in a smaller US city, your local pool might be thin. The verification system is better than most apps, using photo verification and profile checks to reduce catfishing and fake accounts.
The Encounters Feature
This is Badoo's version of swiping. You see photos, swipe yes or no, and if you both say yes, you can message. It's familiar if you've used any dating app in the past decade. The difference is you can also browse full profiles outside of Encounters and message people directly if you pay for premium.
People Nearby and Lookalikes
People Nearby shows you who's currently active in your area, sorted by distance. Lookalikes is a weird feature where you upload a photo of someone you find attractive and it shows you similar-looking users. It feels gimmicky but some people swear by it for finding their type.
Section 02Free vs Premium: What You're Actually Paying For
The free version lets you create a profile, use Encounters, see who liked you (blurred), and send one message to people you haven't matched with. You can browse and match without paying, which is more than some apps offer. But the experience is limited enough that you'll hit walls fast.
The free version lets you create a profile, use Encounters, see who liked you (blurred), and send one message to people you haven't matched with. You can browse and match without paying, which is more than some apps offer. But the experience is limited enough that you'll hit walls fast. Premium costs around $25.99/month (around $21/month on a 3-month plan) depending on subscription length. You get unlimited messaging to anyone, invisible browsing, undo on accidental swipes, and you appear higher in search results. There's also a separate credit system for one-off features like boosting your profile or seeing who viewed you. The dual payment structure is annoying and feels like double-dipping.
Credits and Boosts
Credits buy individual features like Super Powers (appear at the top of Encounters for a set time) or showing you who added you to favorites. Prices vary but expect to spend $10-20 for meaningful credit packages. This system makes costs unpredictable compared to apps with flat subscription rates.
A highly-rated tool for the techniques covered in this guide.
Learn more →Section 03Match Quality and User Experience
This Badoo review wouldn't be complete without addressing match quality, which varies wildly by location. In major cities with international populations, you'll find plenty of active users across age ranges. In smaller markets, expect slim pickings and profiles that haven't been active in months.
The user base skews slightly younger, 25-35, though you'll find people in their 40s and 50s too. Intentions range from casual to serious relationships, often without clear indication in profiles. The app doesn't force you to specify what you're looking for, which means you'll waste time on people who want different things. Profile quality is mixed—some people write detailed bios, others just post photos.
Conversation Quality
Messaging is straightforward but unremarkable. You can send photos, voice notes, and stickers. The ability to message unmatched users sounds good but often results in inbox spam, especially for women. Response rates seem comparable to other apps—expect lots of non-responses and conversations that die after a few messages.
Section 04Safety and Verification
Badoo's photo verification actually works better than most competitors. You take a real-time selfie mimicking a pose, and the app compares it to your photos. Verified profiles get a blue checkmark, and you can filter to only see verified users. This cuts down on catfishing significantly.
The block and report features are easy to access. You can also control who can message you—everyone, only matches, or only verified users. The app has standard safety resources and guidelines, though nothing particularly innovative. Compared to apps like Tinder, Badoo takes verification more seriously, which is a real plus if you've dealt with fake profiles before.
Section 05How It Compares to Other Apps
Against Tinder, Badoo has a smaller US user base but better verification and more browsing options beyond just swiping. Tinder wins on pure numbers in most American cities. Against Bumble, Badoo lacks the women-message-first structure but offers more flexibility in who you can contact. Bumble feels more polished and intentional; Badoo feels more like a free-for-all.
Badoo makes more sense as a secondary app rather than your primary dating platform. Use it if you've exhausted your local Tinder pool, if you're interested in meeting international people, or if you want another option without committing to a new paid subscription right away. Running multiple apps simultaneously is standard now, and Badoo fits that role better than being your only app.
Section 06Who Should Actually Use Badoo
This Badoo review comes down to fit. Download it if you live in a major city with lots of international residents, travel frequently, or speak multiple languages. The app works better in places like Miami, New York, or LA than in mid-sized cities in the Midwest. If you're already frustrated with limited matches on mainstream apps, Badoo might give you a wider pool.
Skip it if you're in a small market, want a highly curated experience, or prefer apps that ask users to specify their intentions upfront. The dual payment system and inconsistent match quality make it hard to recommend as a primary app. But as a free supplement to Tinder or Bumble? It's worth keeping on your phone to check occasionally.
Use verification filters for safety
Badoo lets you filter to only see verified profiles, which significantly reduces the chance of talking to fake accounts or catfishers. Turn this on in settings, especially if you're new to the app. Always video chat or phone call before meeting in person, and tell a friend where you're going for first dates. Trust your gut—if something feels off about a profile or conversation, unmatch and move on.
Step-by-stepPractical Instructions
Download and create your profile completely
Get the app from your app store and sign up using your phone number or Facebook. Upload 4-6 clear photos showing your face and full body. Write an actual bio—two sentences minimum about what you do and what you're interested in. Skip the generic 'love to laugh' stuff. Enable photo verification immediately to get the blue checkmark, which significantly increases your visibility and trustworthiness.
Set your search preferences and filters
Go to settings and specify age range, distance, and whether you want to see men, women, or everyone. Turn on 'verified only' if you want to avoid fake profiles—you'll see fewer people but higher quality matches. Decide if you want to be visible or browse invisibly. Being visible gets you more matches; invisible mode costs credits but lets you browse without people knowing.
Use Encounters but also browse profiles
Swipe through Encounters like any dating app, but also tap 'People Nearby' to browse profiles directly. Read bios and check verification badges. You can send one free message to someone you haven't matched with—use this strategically on profiles you're genuinely interested in rather than mass messaging. Save your free message for someone whose profile shows effort and shared interests.
Message matches within 24 hours
When you match, send a message that references something specific in their profile. Ask a question or make a comment about a shared interest rather than just saying 'hey.' If they respond, keep the conversation going for 4-6 messages, then suggest moving to a phone call or video chat if it's going well. Don't endlessly message—the point is to meet, not have a pen pal.
Decide if premium is worth it for you
Use the free version for at least two weeks before paying. If you're getting matches and conversations, you probably don't need premium. If you're frustrated by messaging limits or want to see who liked you without the blur, try one month of premium to test it. Cancel before it auto-renews if you're not seeing better results. Premium helps most if you're in a competitive market with lots of users.
Avoid theseCommon Mistakes
Skipping photo verification
Unverified profiles get shown less and people assume you're fake or hiding something, especially if you're messaging first without a match.
Treating it like your only dating app
Badoo's US user base is smaller than Tinder or Bumble, so you'll run out of matches faster and feel like the app doesn't work.
Buying credits before testing the free version
You might be in a market where Badoo simply doesn't have enough active users, and spending money won't fix that structural problem.
Using generic openers on unmatched messages
You only get one free message to someone you haven't matched with, and 'hey' or 'what's up' gets ignored 99% of the time.
Ignoring location-based browsing
Encounters shows you people algorithmically, but People Nearby shows who's active right now in your area—much better for actual meetups.
FAQFrequently Asked Questions
Further ReadingRecommended Books
- Mating in Captivity — Esther Perel Desire, intimacy, and connection
- Attached — Amir Levine Attachment theory and relationships
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